Photograph: Onui Studio
Jonathan Herrera, first‐ever winner of the $10,000 Price Up Alliance Entrepreneurial Grant, opened a bespoke skincare studio in Upland, CA on June 1. Named after his grandmother who impressed his skilled good looks profession, Leela Pores and skin unites good looks, wellness, and therapeutic as Herrera attracts on his indigenous heritage to domesticate an intimate house that serves his group.
He credit the non‐benefit Good looks Adjustments Are livings for converting his existence; it used to be during the group that he came upon (and received) the Dermalogica New Beginnings scholarship in 2021 and now, the Price Up Alliance Dream Capital Entrepreneurial Grant. The Price Up Alliance used to be based via the homeowners of the primary‐ever good salon, superstar hairstylist Ted Gibson and colorist Jason Againe, and invitations good looks marketers like Herrera to pitch their trade ideas to a panel of judges for a possibility to obtain as much as $10,000. Herrera’s win used to be introduced this previous April on the Good looks Adjustments Lives Enjoy tournament celebrating the group’s 10‐yr anniversary.

Photograph: Onui Studio
“We are honored to have a part in helping Jona’s dreams become reality,” mentioned Ted Gibson, superstar hairstylist and co‐founding father of the Price Up Alliance. “When we partnered with Beauty Changes Lives to create Worth Up and offer capital to aspiring entrepreneurs, it was for individuals like Jona, whose dedication and passion for the professional beauty industry shines through. Congratulations to Jona and the grand opening of Leela Skin, a beautiful new adventure.”
“Leela Skin is designed as a truly holistic approach to the beauty and wellness of my clients,” mentioned Herrera. “In opening my own skin care studio, I can now provide bespoke treatments and soulful guidance for the cultivation of authentic beauty, a dream come true. I am grateful to Beauty Changes Lives and the Worth Up Alliance for helping me bring my vision to the next level. Through this career journey, all roads have led me to Beauty Changes Lives and its incredible programs for beauty professionals. I made the decision to let beauty change my life, and then it did.”
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