Goldwell has introduced its 2022 Colour of the 12 months: Bubblegum. The retro-futuristic crimson coloration playfully walks the road between colourful, scorching crimson and vintage pastel, harnessing a bevy of fascinating dualities that resonates with a various target market.
“We can see that optimism will be a key trend for 2022 and Bubblegum is the perfect emblem for it,” says Jane Boddy, World Colour Knowledgeable. “The underlying blue tone adds a freshness that is both progressive and balanced. It merges the playful heart with the clear head to create a color that is versatile but measured.”
Long past are the times of crimson being related to female roots—it is now regarded as a colour that has outlined the days. The hue embodies a shift in perspective no longer simplest in type, good looks and way of life, however general outlook, setting up a newfound stage of admire.
“This playful, inclusive color represents diversity, self-identity, fun and freedom, which is something our stylists couldn’t wait to start replicating in their color formulas,” says John Moroney, World Inventive Director Goldwell. “Striking the unique balance between flirtatious and wholesome, cool and warm, and soft and strong, the dynamic aspects of Bubblegum will infuse the look with a head-turning dramatic effect like no other.”
The best way to Use Bubblegum
Sydney Lopez—hairstylist, Goldwell Ambassador and MODERN SALON Artist Connective Member—is a blonde and brights specialist, and she or he says she could not be extra eager about this selection, espeically for blondes who need a bit of little bit of an edge.
“Bubblegum is such a happy, light and airy color,” she says. “I can see it as an overall color, a pop of color, a beautiful color melt or even the perfect accent to a beautiful brunette, too.”
Bubblegum Haircolor System
The use of Goldwell Colorance:
40ml Colorance Core Lotion
15ml Colorance Pastel Rose
5ml Colorance Pastel Lavender
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