Nutrition C is one in all our favourite skin-care components on account of its skill to each brighten current discoloration and — thank you its antioxidant houses — proactively give protection to our pores and skin from environmental aggressors like air pollution.
However there is a catch. Lots of the maximum potent sorts of diet C — as in, the ones in all probability to ship on stated advantages — have misplaced their efficacy by the point they hit the shelf. Beauty chemist Ginger King likens the phenomena to what occurs to a slice of apple when it will get uncovered to oxygen: it nearly right away turns brown.
That is the place Subject of Truth Ascorbic Acid 20 Brightening C Serum is available in. Created the use of a patent-pending generation that permits top concentrations of diet C to be dissolved in a waterless solvent device, the serum is subsidized by means of a certificates of research from an unbiased lab verifying that it stays shelf-stable for 2 years. What is even extra spectacular is that that certificates is to be had at the logo’s website for customers to view.
Scroll down, and you can additionally see the result of the (double-blind, randomized, and placebo-controlled) medical research, condensed into easy-to-understand information issues. “[The studies involved] over 30 people, which is statistically significant,” says King.
It is not standard for manufacturers to make the result of their medical checking out so out there. However for Subject of Truth founder and formulator Paul Baek, it was once at all times a part of the plan. “Skin-care users have become incredibly savvy and in some cases, incredibly skeptical — because sometimes there’s reason to be,” he says. “And so [it was key] that if we heard a question enough times, that we make the answer easily accessible for anyone interested.”
What was once no longer at all times a part of Baek’s lifestyles plan, alternatively, was once his foray into skincare within the first position — even though his mom labored as a chemistry researcher and his father ran a good looks provide retailer in his homeland of Tallahassee, Florida.
At round age 12, Baek found out Korean pop song — higher referred to as Ok-pop — when his older sister returned house from faculty with a stack of CDs. “Listening to this music was mind-boggling to me,” says Baek. “I don’t think I would’ve been able to verbalize it at the time, but it was so meaningful because it was a reminder that there was a bigger world out there, even if I hadn’t experienced it yet.”
